Account Signals

Know which companies are paying attention

Limelight aggregates social engagement by company, scores buying intent automatically, and pushes signals to your CRM so your sales team knows exactly who is warming up.

Why Signals Matter

Social engagement is buying intent data

When a VP at a target account comments on your post, that is not vanity. That is intent. Companies engaging with your content are 3x more likely to enter your pipeline than cold outbound targets.

3x
Higher conversion from social-engaged accounts vs. cold outbound
67%
Of B2B buyers engage with vendor content before talking to sales
5.4
Average touches per account before a deal is created
82%
Of social signals go untracked by most B2B marketing teams

Most teams have no way to aggregate this data. Engagement happens across LinkedIn, X, and Instagram, but it stays siloed in each platform. Limelight connects the dots.

Company Tracking

See engagement by company, not just by person

Individual likes and comments are hard to act on. Limelight groups engagement by company so you can see the full picture: how many employees at Stripe engaged this week, what roles they hold, and how their activity maps to your pipeline.

  • Aggregate engagement across all employees at a company
  • Track which roles are engaging: engineering, marketing, leadership
  • See engagement trends over time: increasing, stable, or cooling
  • Match companies against your ICP criteria automatically
See it live
S
Stripe
3 employees engaged this week. VP Engineering commented, 2 engineers reacted.
Hot Lead
Sn
Snowflake
VP of Marketing commented on your AI agents post. First engagement from this account.
Signal: High
H
HubSpot
2 employees reacted to your product announcement. Activity increasing from last month.
Warming
D
Datadog
Director of Platform shared your content on LinkedIn. Mentioned it in a thread.
Hot Lead
Signal Scoring

Five dimensions of buying intent

Each engagement is scored across five weighted dimensions. These combine into a single signal score that tells your team exactly how warm an account is.

1

Seniority Weight

VP and C-suite engagement scores 5x higher than individual contributors.

Weight: 30%
2

Engagement Type

Comments and shares carry more weight than likes. DMs signal direct interest.

Weight: 25%
3

Company Fit

ICP-matching companies with the right size, industry, and tech stack score higher.

Weight: 20%
4

Recency

Engagement from this week scores higher than last month. Signals decay over time.

Weight: 15%
5

Frequency

Multiple touches from the same company indicate sustained interest, not a one-off.

Weight: 10%

Combined Signal Score

Score = (Seniority x 0.30) + (Type x 0.25) + (Fit x 0.20) + (Recency x 0.15) + (Frequency x 0.10)

Scores above 80 are flagged as Hot Leads. 50-80 are Warm. Below 50 are tracked but not surfaced to sales.

CRM Sync

Map engagement to pipeline

Signals are only useful if your sales team sees them. Limelight pushes engagement data, scores, and context to HubSpot and Salesforce in real time so reps can act immediately.

Limelight Signals

Stripe: 3 employees, VP comment, score 92
Datadog: Director shared content, score 85
Snowflake: VP comment, first touch, score 78
HubSpot: 2 reactions, increasing trend, score 61
Auto-sync

CRM Pipeline

Stripe - Enterprise Plan
Discovery $120,000 + Social signal added
Datadog - Growth
Qualification $45,000 + New deal created
Snowflake - Evaluation
MQL TBD + Contact enriched
Alerts

Get notified when target accounts engage

Set up alerts for specific accounts, industries, or signal thresholds. Limelight notifies you where you already work: Slack, email, or in-app.

💬

Slack Alerts

Real-time notifications in your team's Slack channel when a hot lead engages. Includes company, person, and signal score.

#signals-hot-leads 🔴 Hot Lead Alert
Stripe (Score: 92) - Jake Rivera, VP Engineering, commented on "AI Agents for Social": "Would love to see a demo of this"
View in Limelight | Assign to rep
📧

Email Digest

Daily or weekly summary of all account signals, sorted by score. Perfect for leadership who want the big picture without checking Slack.

Weekly Signal Digest - Mar 10 4 Hot Leads detected this week
12 accounts showing increased engagement
Top signal: Stripe (92), Datadog (85), Snowflake (78)
View full report
🔔

In-App Notifications

See signals as they happen inside Limelight. Click through to the conversation, review the AI-drafted reply, and respond in seconds.

Just now VP at Snowflake commented on your post
Signal: High (78) | First touch from this account
AI reply drafted and ready for review
Open conversation

Turn engagement into pipeline

Your target accounts are already engaging with your content. Limelight makes sure you see it, score it, and act on it before the window closes.

Book a Demo